EXPERIENCE & CERTIFICATIONS
PR + marketing professional based in Austin. Texas native. Full-time music fan.
Expected graduation date: May 2027
Experience
Digital Marketing + A&R Intern • Pepin.Works Music Management November 2024 - Present • Created short-form content to boost artist visibility, achieving 2M+ views within first 2 weeks of account launch • Identified 130+ new talent using Chartmetric and industry research to support A&R decisions • Leveraged platform-specific strategies for artist discovery, driving a 170% increase in streams over 2 months, contributing to 170% increase in streams
Events Management Intern • KMFA 89.5 Classical Music Radio Station February 2024 - October 2024 • Overhauled registration process for 50+ volunteer events, improving user experience • Developed intricate spreadsheet system to organize data from 1,000+ Austin music educators • Led data collection efforts by conducting 20+ phone interviews for Kids on Key, increasing program efficiency by 15%
Marketing Analytics Intern • Granarly June 2024 - August 2024 • Performed market research using Google Analytics and surveys to accurately profile target consumer • Assessed competitor data from 25+ brands to uncover differentiation opportunities • Enhanced 10+ marketing strategy proposals through detailed data analysis, boosting brand awareness
Digital Marketing Trainee • Global Tech Global Career Accelerator June 2024 - August 2024 • Reviewed 10+ projects and campaigns from brands such as Glossier, Allbirds, and Fenty Beauty • Applied intercultural competency and digital literacy skills essential for success in the global workplace • Advanced expertise in SEO research, Shopify, UX/UI, and Canva through weekly deliverables
VIEW MY CV HERE.
Certifications
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